Special Events

Connect and Celebrate: The 2026 Special Event Lineup

Trop Shop

From apparel to novelties, the Trop Shop brings the brand to life with exclusive TSC merchandise and collectibles. Find your newest favorite TSC swag including sweatshirts, tees and novelties at the Trop Shop!

The Trop Shop will be open Monday, 2:30-7:30 PM; Tuesday, 7:00-8:00 AM, 11:30 AM-4:00 PM; and Wednesday, 7:00-8:00 AM, 11:30 AM-1:00 PM.

Sponsor Happy Hour & Awards Reception

A dedicated evening celebrating the partnerships that power our success. This exclusive reception brings together our valued vendors and the Tropical Smoothie Cafe Leadership Team for a relaxed, social environment focused on connection and appreciation. During the event, we’ll recognize our most noteworthy vendors for their collaboration, innovation and impact across the system. It’s an evening to toast shared achievements and look forward to what’s ahead — together.

Monday Welcome Reception

The 2026 convention experience begins in style with the opening night reception on Monday. Located just off the main hotel for easy resort access, the reception will take place at the Riverbend Pavilion with an immersive outdoor vibe featuring activations, entertainment and networking to set the tone for an unforgettable convention.

Vendor Expo

The collaborative hub and destination where franchisees and vendors come together to forge deeper relationships and discover new business solutions. Here, you will get a sense for the breadth and scale of the Tropical Smoothie Cafe community and shared goals for your future growth and business success.

Taste Kitchen

Sample foods from the innovation pipeline and discover how taste trends make their way on to the Tropical Smoothie Cafe menu in our onsite, 900 sq ft kitchen.

Smooth Operator (NEW)

An immersive demonstration that brings operational excellence to life allowing attendees to experience, interact with and explore the new Smooth Operator kitchen flow firsthand.

Tuesday Evening Event: Knibbe Ranch

Leave San Antonio behind for a unique opportunity to unplug and connect at Knibbe Ranch. This isn’t just a party — it’s an unforgettable experience that will immerse our attendees in genuine hospitality and culture. With fresh air, scenic views and no city noise, it’s the ideal backdrop for meaningful conversations and building community. Pack your cowboy boots and get ready to kick up your heels!

Smoothie Contest

Where creativity and flavor collide — franchisees and GMs compete for the title of “Best Blend.” Attendees taste, vote and celebrate the art of new product development and smoothie-making. Winners will receive a gift card.

Awards Dinner

With a new, streamlined format, the 2026 Awards Ceremony will focus on our outstanding franchisees and cafe managers that spotlight the best of Tropical Smoothie Cafe and celebrate our collective achievements over the last year.