5 Reasons to Make Trop Fest 2026 a Priority

Each year, the Tropical Smoothie Cafe Convention attracts franchise owners, operators and general managers from across the country for three days of connection, learning and celebration. Attendees come to:

1. Master Unit Economics and Maximize ROI

Go beyond theory with tangible, unit-level training designed to directly impact your P&L and drive future growth.

NEW: Attend the dedicated Profit & Benchmarking: Unit Economics sessions to learn how top-performing franchisees manage
their finances.

Strategy: Participate in the Demystifying Pricing (Fishbowl) workshop to learn data-driven strategies for maximizing
margins and customer value.

2. Gain Actionable Operational Excellence

Dive deep into the practices that define a “Smooth Operator” and ensure superior food safety and efficiency across your locations.

Deep-Dive Training: Get hands-on with our Ops Excellence sessions, featuring focused training on Oven Care, Blender Care, Audits, and Food Safety.

Future-Proof Your Cafe: Learn how to implement new processes from the new Ops Playbook guided by expert insights from RVPs and the Operations Integration Team.

3. Connect with Executive and Operational Leadership

Enjoy access to the leaders setting the brand’s direction, providing unmatched networking and Q&A opportunities.

Exclusive Vision: Hear the 2026 strategic roadmap directly from CEO Max Wetzel during the Main Stage General Session.

Connect with other managers to share best practices.

Targeted Networking: Make sure to attend the evening events where you can engage one-on-one with corporate leaders and executives.

4. Discover Innovative Products and Technologies

Walk the Exhibit Hall to explore new products, technologies and services from industry partners, all focused on improving efficiency and customer experience.

NEW Products: Be the first to taste and evaluate the Smoothie Contest Tasting contenders and other culinary innovations during the exhibit hall hours.

5. Celebrate Community and Live the Brand Mission

Recharge your passion for the brand in an unforgettable, high-energy environment built on shared success and community service.

High-Energy Environment: Network with peers and corporate leaders in a collaborative setting, culminating in our signature Welcome Reception and celebratory events.